You’re leaving behind the structure of a job.
You’re taking your skills, experience, and expertise — and betting on yourself.
You’re stepping into entrepreneurship because you want freedom, flexibility, and the chance to build something of your own.
That’s not small. That’s a chapter.
And it deserves a brand that matches the size of this leap.
Too many entrepreneurs start with:
❌ picking colors they “like”
❌ using a Canva logo template
❌ or copying what others in their industry are doing
But if you want to attract dream clients, build trust quickly, and show up like the expert you already are — your brand has to be intentional.
Because every word, every color, every touchpoint says something.
When it’s aligned, your brand does the selling for you.
When it’s not, you’re stuck hustling harder than you need to.
The First Chapter Brand isn’t about just “making it pretty.”
It’s about building the foundation of your business with your goals in mind — right from the start.
Messaging that’s clear, magnetic, and aligned with your voice
A brand identity that looks as premium as the work you deliver
A website you’re proud to send AND books clients without you chasing them
A 90-day rollout plan so everything clicks into place with ease
This isn’t about blending in. It’s about beginning with intention.
We take the chaos in your head and map it into strategy + messaging:
✔ Mission, vision, values, positioning
✔ Dream client clarity + messaging map
✔ Offers + services positioned clearly
✔ Website copy (homepage + services)
✔ Content pillars + IG bio
We bring your brand to life visually:
✔ Refreshed or new logo (your choice)
✔ Color palette, fonts, and moodboard
✔ Canva setup with 9 custom templates
✔ Business card + email signature
✔ Visual guidelines PDF
We turn clarity + visuals into a fully functional site:
✔ Custom Squarespace or WordPress build (2–5 or 6+ pages)
✔ Full copywriting + mobile-friendly design
✔ Stock Photo Library
✔ Optional e-commerce or marketing integrations (Flodesk, booking, etc.)
We make sure your rebrand launches smoothly:
✔ 90-day rollout plan (socials, proposals, email, launch)
✔ Guidance on updating every client touchpoint
✔ Ongoing check-ins so your brand stays consistent
Every brand starts with the Brand Manuscript™ — a two-hour deep dive and full brand strategy where we clarify:
✔ Mission, vision, and values
✔ Positioning + differentiators
✔ Refined offers + client journey
✔ Messaging + brand voice
✔ Website copy (homepage + services)
✔ Content pillars + social bios
From there, we bring the strategy to life through design, website, and rollout tailored to whether you’re building a business brand or a personal brand.
Multi-page custom website (Squarespace or WordPress)
Full brand identity (New or refreshed logo, colors, fonts, templates, guidelines)
Refined offers + positioning
Social content + bios overhaul
Email + systems setup (Flodesk + integrations)
90-day rollout + support
Investment: $8,000
One-page Squarespace website
Full brand identity (name logo, colors, fonts, templates, guidelines)
Refined offers + positioning
Social content + bios overhaul
Email + systems setup (Flodesk)
90-day rollout + support
Investment: $5,000
I don’t double-book projects, so branding spots are intentionally limited. That way, you get my full focus and a brand that doesn’t feel rushed (but doesn’t take forever).
When you’re ready, your next step is simple:
Fill out the quick form, share your goals, and I’ll be in touch personally.
