Foreword Branding — Brand Strategy & Management

You wanted to write smutty romance

and now you’re attempting to run a business while also needing to be an Instagram influencer to sell books!

Women’s pleasure, power, and joy make for stories worth telling.
And the writers who tell them deserve to get paid like it.

Build Your Business Foundation

Instagram profile setup guide

$free 99

Free guide to optimizing your Instagram Profile to convert visitors into followers into readers

Book Command center

$7

Track your writing progress, book status, and basic book information to make marketing easier.

Brand Command Center

$49

Organize and document your brand identity, books, and your marketing strategy

Congrats!

You’re an author and a business owner!

You wrote a book! Maybe even a few books! There’s so many resources for social media, cover design, understanding IngramSpark and Amazon Publishing, and countless writer groups!
 
But did anyone explain the actual business side of things? 
 
How to build a revenue stream that doesn’t rely on a crazy publishing schedule or chasing viral. How to decide what events make sense financially to attend. How to create a launch plan for your next book. What to do when the merch printer who needs a file type you’ve never heard of. 
 

You don’t know what you don’t know and that’s okay!

That’s where I come in, as your brand manager on your team who understands the book world, branding and marketing, and the business world.

Author Services + Marketing Support

Premium Brand Concierge

Brand Concierge is your brand manager, marketing strategist, and website manager, all in one, for authors who are ready to hand off the day to day instead of managing it alone.

About Adah (that's me!)

I started my first business at 12.

Most brand consultants will tell you they can help authors. And then they’ll need you to explain what BookTok is. 
 
Most author assistants have never ran a business before, and don’t know the ins and outs of entrepreneurship. 
 

I know Booktok and business. I’ve been building my Bookstagram community as @ablondebookishgirl for 7 years. I’ve alpha read, beta read, and ARC read for dozens of authors. I’ve been on author teams, attended launches, built real relationships with indie bookstores and book boxes, and spent years creating content in this exact space. I am your target reader. I know what makes her buy, what makes her loyal, and what makes her put a book down.

But I’m also a business owner. I’ve been building businesses since I was 12 and have spent 7 plus years working with nearly 100 clients across industries. I’ve made every mistake in the book on my own businesses, burned out, rebuilt, and learned what actually works. I know how to read a contract, how to price services, how to structure an offer, how to manage a team, and how to make smart business decisions that fit your actual life.

Most people in the bookish space know books but not business. Most people in the business space know strategy but not books. I know both. And that’s rare.

Creating your brand

signing booth design

$500

Design a custom event booth display for signings and book conventions. You’ll receive all print files, a shopping list, and a rough mockup with instructions for setting up your booth.

Custom Merch Storefront

$500

Create a Printful or Printify storefront with 3 designs across up to 20 products, integrated with your website (if your website allows), and fully setup.

PR Mailing Creation

$500

Create, source, and design a PR mailing for your book and budget with a shopping list, sticker design, and website listing to sell additional boxes.

The Brand Audit

$297

You’re not selling enough books, you’re seeing low engagement on social media, and signing events are crickets. I’ll help you figure out why, and create a plan to get in front of your readers. 

The Genre Audit

$297

Thinking about genre (or subgenre) hopping?! Let’s do it. I’ll help you understand the landscape of where you’re looking to write, research what’s coming to the genre, and identify where your brand may need some tweaks in prep for the jump.

Brand Refresh

$1999

Refresh your visual brand with a new look. Over the course of 2 days we’ll start by updating your Brand Command Center, creating a new color palette, adjusting your logo, and refreshing your homepage. 

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You wrote the book.
Let's build the brand and business foundations to sell it.