The Novel Babe is another business by Adah Kruszlinski, the owner of Foreword Branding. 

Currently, The Novel Babe is open seasonally for limited releases of bookish merch.

For 2 years The Novel Babe was one of the only places for plus size readers to get merch in their size, as The Novel Babe carries sizes S-4XL. 

The logo was designed in partnership with The Ash Tree Designs and the rest of the branding was done by Foreword Branding, along with all of the product design, website design, and social media marketing.