Synchrony Talent Partners had pieces of the brand such as a logo and letterhead, but was missing consistency throughout in the visuals and messaging. We created a Brand Foundations Toolkit that helps Michael create better content, feel more streamlined in the brand, and provide future marketing agencies with all the resources and tools they need to help Michael have more effective campaigns. We created a WordPress website for his online brand hub, upgraded his social media profiles, clarified his mission and vision, and streamlined his marketing messaging to be targeted to his ideal client.